Want to know if virtual try-on tech is worth the investment compared to physical stores? Here’s what the data shows:

Metric Virtual Try-On Physical Stores
Return Rates 10-40% lower 24.4% average
Sales Impact Up to 200% higher Baseline
Setup Costs $5K-50K+ $50K-500K+ per location
Conversion Rate Up to 94% higher 10-15% standard
Monthly Costs $19-500 $14K-43.5K

Key Findings:

  • Virtual try-on cuts returns by 64%
  • Customers spend 33% more per order
  • Setup costs are 90% lower than physical stores
  • 71% of buyers want AR shopping options
  • Stores save millions on return processing

Quick Numbers:

Brand Results After Virtual Try-On
ASOS Returns dropped 40%
Warby Parker Return rate under 2%
Avon Sales up 320%
Gunners Orders up 40%

Bottom line? Virtual try-on isn’t just cheaper to run – it makes more money. You’ll spend less on returns, reach more customers, and sell more products.

This guide breaks down the exact costs, ROI calculations, and steps to get started with virtual try-on tech.

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